Thursday, October 14, 2010

300 Million Ringgit Badge?

Proton just launched their new "Inspira":



Make no mistake - this is a rebadged Mitsubishi Lancer and the fact that they use a Mitsubishi rather than some own design is probably not a bad thing. What is interesting however is that they spend 300 million Ringgit doing it. Come again???? 300 million on rebadging a Mitsubishi Lancer? What on earth did they spend 300 million on? I can only assume they spend most of it figuring out how to make the plastic trim pieces fall apart after a few weeks.

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